WSLM RADIO is beginning its 20th year as a partner with Holiday World and Splashin’ Safari and will brand its AM and FM studios in a marketing partnership with the family fun park for the summer.
“We’re excited to be working with Holiday World again this year,” said Becky White, WSLM owner and general manager. “In a marketing partnership for the summer, we’ll be branding the AM and FM Studios as the “Holiday World and Splashin’ Safari Studios.”
White said many broadcast facilities offer naming rights of its studios as a way to enhance advertising packages and noted this is the first time this has been done in the 61-year history of the radio station.
“This will also help us tie in with our summer promotions. For 97.9 FM, we’ll be celebrating the 97 DAYS OF SUMMER, which will begin on June 19 and continue with daily prize giveaways on air, on social media and through wslmradio.com for the remainder of the summer,” said White. “There will be great concert tickets to see Tim McGraw, Zack Brown, Brad Paisley and more, movie tickets, books, CDs and of course, Holiday Word Tickets.”
White’s country station, 1220 AM WSLM COUNTRY, will be doing a similar promotion for the summer and is kicking off with giving away two tickets to the CMA MUSIC FESTIVAL in June.
The current branding of the radio studios will begin this week and continue through September. At that time, naming of the studios will be open to other local and regional businesses.
Holiday world is gearing up for their 68th season and will welcome visitors May 3rd for weekends, with daily hours beginning May 16th.
Park President Matt Eckert says eight-million dollars went into improvements this year.
New this year— the first sailing of the Mayflower swinging ship. The family ride will carry up to 60 riders at a time, swinging in an arc 54-feet-high over a pool of water.
There will also be Friday Night Fireworks, and a Mrs. Klaus’ Kitchen makeover, including a new home for Santa Claus.
The park has removed what once was touted as the world‘s tallest water ride. Giraffica–formerly called Pilgrim‘s Plunge, was torn down. Eckert says the decision was difficult, but the ride was closed more often than it was open.
The park was founded as Santa Claus Land in 1946. It’s located in Santa Claus, about 35 miles east of Evansville.
Projects for 2014 include:
- Friday Night Fireworks (Friday evenings from June 13 through August 1)
- Extended Splashin’ Safari hours
- Summer Fun Card program, for multi-day summer visits
- New restaurant and shop in Splashin’ Safari
- Covered-bridge entry to Thanksgiving section
- More cabanas
- Additional benches and shade structures
- Parking lot improvements
Eckert said the improvements cost about $8 million and the cost will not translate to an increase in ticket prices.