White Castle brought its Crave Mobile for an inaugural appearance in Salem and sold more than 2000 sliders to fans; some waiting in line more than an hour.
The Crave Mobile travels around the US during the year cooking White Castle foods for fans. In the past year, the Mobile kitchen has stopped in Scottsburg, Orleans and other Southern Indiana cities and towns.
“The great thing about White Castle marketing is that they create a desire for their product,” said Becky White, WSLM owner who arranged for the slider stop. “In our area, you have one location in Clarksville, one in New Albany, one in Corydon and one in Seymour…that’s it. And a few over in Louisville. They strategically place their restaurants so people will keep their “Crave On” spirit going on all the time.”