WSLM RADIO and WALMART are partnering to hold the first annual Charlotte Martin 5K COLORS FOR CANCER run/walk on Saturday, May 12 at 9a at the Walmart in Salem.

The event will benefit Relay For Life and the fight against cancer. Registration begins at 8a.

The event will all all cancer victims and survivors and is named in honor of WSLM 1220 AM and WSLM 97.9 FM owner Rebecca White’s mother, the late Charlotte Martin who died from cancer in 1986.

“Mom passed away on Valentine’s Day 1986 after fighting breast cancer for several years,” said White. “She passed away on the day WSLM celebrates its birthday so every year that’s a bittersweet day for me,” said White. “This is a great way to honor her memory and continue the fight against cancer.”

Brad Gilbert, Human Resources Manager of the Salem Walmart said the Salem Walmart is proud to be partnering with WSLM in this fight against cancer.

“We look forward to showing our support for all participants in this event,” said Gilbert. “Our hope is that with its success, there will be support of those currently fighting and fond memories of those we have lost to the battle.”


“What is more fun in the spring than to see lots of bold and exciting colors?” asked White. “You’ll get spread colored powder (which is 100 percent safe) on your clothing, hair and anything else you are running with, including each other.”

The 3.1 mile (5k) walk/run will begin at Walmart of Salem and continue east towards Salem and back to the Walmart parking lot.

” We at Walmart could not be more honored than to be able to partner with Becky and WSLM in their Colors for Cancer 5k to raise money and awareness in the Fight Against Cancer. I also , as most of us can say , have been dramatically affected by this terrible disease. One of the people who first believed in me was my grandmother , Ruth King , who we lost way too soon. Please join Becky, myself ,  and Team Walmart for this inaugural event. Hope to see you there!” Mike King, Salem Walmart Store Manager.

“We are working with Pacers and Racers to help provide technical expertise with our event to ensure that any of those who want to participate will be professionally managed and measured for accuracy,” White said.

New this year, because often during this time people have so many other activities going on, there will be a Virtual Race option.

“All you have to do is register for the race and download the course via this link via MapMyRun then walk/run the course anytime between May 1 and May 11,” said White. “Then take a selfie and post it to WSLM Radio’s or Walmart’s Facebook page with the hashtag #COLORSFORCANCERSALEM.”

The morning of the race, there will be a selfie station so all those participating on the day of the race can post their pictures, too. “Then everyone can be part of the fun,” said White.

Pre-race and virtual race registration is now open at Walmart of Salem and at WSLM Radio, 1308 East Hackberry Street, Salem.

Registration is $20 until the day of the race and includes a t-shirt and a bag of paint powder to get you started in the fun. Children 10 and under are free with a paying/attending adult.

Race day registration is $25. Additional packets of color and t-shirts can be purchased, while supplies last.

Additional baggies of paint and other paint-throwing accessories will be available for purchase the day of the race.

Registration and arrival for the race is 8a near the Garden Center at Walmart. The race begins at 9a.