American Senior Communities (ASC) has earned the 2020 Customer Approved award from Lincoln, Nebraska–based healthcare-intelligence firm NRC Health. The award recognizes senior-care organizations across the country for creating an outstanding care experience for their customers.

Local ASC communities include Meadow View Health & Rehabilitation and Salem Crossing.

Only twenty Independent Living, Assisted Living, or Skilled Nursing organizations across the country earned this remarkable distinction. Winners were selected according to the results from the 2019 Resident and Family Experience Survey conducted by NRC, a third-party vendor.

Donna Kelsey, CEO, stated “Feedback from our customers is so important to us. It allows us to prescriptively shape our plans to ensure we are living out our mission of compassionately serving our customers with quality care and excellence.”

To qualify, organizations must have a high percentage of respondents willing to recommend their locations to friends and family. This measure is known as the Net Promoter Score (NPS), and it strongly correlates with both customer satisfaction and enduring loyalty.

“These organizations have dedicated themselves to creating enriching experiences for each person they serve,” said Stephanie Kolbo, NRC Health’s Vice President of Business Development. “As the survey results show, their efforts have not gone unnoticed by residents and their family members. It’s NRC Health’s pleasure to recognize their achievement.”